About

Hey, I'm Jo.

I love to shop! Always have done. So I guess it's only natural that I do it for my day job!

I'm a Fashion Editor and Stylist, with over 16 years experience in the fashion industry. Having worked on magazines such a Cosmopolitan and teen fav Sugar, I now freelance in the world of women's and kidswear.

This blog is my shopping bible. All the things I see whilst out and about on my travels. Whether I'm prepping for a shoot, dashing to a meeting or just having a browse, I'll share with you my finds and star buys.

I also have a partner in crime, my daughter Lottie, 2.

Hope you enjoy!

Happy shopping x


View my portfolio - http://www.josawkins.com/

I am also Fashion Contributor for The Mother Hub - http://www.motherhub.co.uk/lifestyle/